Hi, I'm Mac

I'm an SEO expert based in Chicago with experience helping businesses across home services, healthcare, manufacturing, and B2B get found by the buyers that matter.

I started consulting because I kept seeing the same thing: great businesses with strong reputations focusing on the wrong things to drive organic growth and getting outranked by competitors with weaker products and services, but better SEO.

I work with a small number of clients at a time so I can focus on results, not volume. If you want an agency where you're account #147, I'm not the right fit. If you want someone who knows your business and treats your growth like their own — let's talk.

How I Approach SEO

Every engagement starts with understanding your business — who your customers are, how they search, and what drives revenue. I don't apply a one-size-fits-all playbook. I build a custom strategy based on your competitive landscape, your goals, and where the biggest opportunities are hiding in your organic search profile.

From there, I handle the execution: keyword research, technical fixes, on-page optimization, content, and local SEO. You get monthly reports in plain English that show exactly what was done, what moved, and what's next. No dashboards full of vanity metrics — just the numbers that matter to your bottom line.

Why a Solo Consultant Instead of an Agency?

When you hire me, you work directly with me — not an account manager, not a junior associate, not a revolving door of contractors. I'm the one doing the research, writing the strategy, making the changes, and reporting on results. That means faster communication, deeper context on your business, and accountability you won't find at an agency where your project is one of dozens.

I've seen how agencies operate from the inside. The best ones do great work, but most spread their teams too thin and rely on templated playbooks. I built my practice to be the opposite: fewer clients, deeper partnerships, better results.

Transparency Is Non-Negotiable

You'll always know what I'm working on, why it matters, and how it's performing. I don't hide behind jargon or bury bad months in data. If something isn't working, I'll tell you — and I'll tell you what I'm doing about it. That's how trust gets built, and it's how long-term SEO success happens.

Want to see what that looks like in practice? Check out my case studies or request a free audit to start the conversation.