MARKETING ANALYTICS
Analytics That Connect Traffic to Revenue
Most businesses have Google Analytics installed but can't answer the question that matters: "Is my marketing actually working?" I set up analytics that track what matters — leads, calls, and revenue — and deliver reports you can actually understand and act on.
THE PROBLEM
Why Most Small Business Analytics Are Broken
The problem isn't the tool — it's the setup. Most GA4 installations are missing conversion tracking entirely, leaving you guessing which channels actually drive business.
What Most Businesses Track
- Pageviews and session counts
- Bounce rate without context
- No conversion tracking at all
- Phone calls go unattributed
- No idea which channel drives leads
What You Should Track
- Form submissions by source
- Phone calls attributed to channel
- Revenue per marketing channel
- Which pages convert, not just get traffic
- Cost per lead by channel and campaign
When your analytics are set up correctly, every marketing decision becomes clearer. Especially powerful when combined with SEO and AEO strategies.
WHAT'S INCLUDED
Analytics Capabilities
Google Analytics 4 Setup & Configuration
Clean GA4 installation from scratch or a full audit of your existing setup. Includes data stream configuration, cross-domain tracking, internal traffic filtering, and enhanced measurement events.
Conversion Tracking & Goal Setup
Every meaningful visitor action — form submissions, phone calls, email clicks, purchases — tracked through Google Tag Manager. Know exactly how many leads your site generates and which channels drive them.
Custom Dashboard Creation
Looker Studio dashboards that pull GA4, Search Console, and call tracking data into a single real-time view. Traffic, rankings, conversions, and revenue attribution — all in one place.
Monthly Performance Reporting
Plain-English monthly reports covering what happened, why it matters, and what to do next. Focused on leads, calls, and revenue — not vanity metrics. See pricing for what's included at each level.
Call Tracking Integration
Dynamic call tracking that attributes every phone call to its source — organic, paid, specific landing pages, or direct visits. Includes call recordings and AI-powered transcripts for lead quality scoring.
Revenue Attribution & ROI Analysis
Connect marketing data to actual revenue through CRM integration, lead value assignment, or e-commerce tracking. Answer the essential question: for every dollar spent on marketing, how much comes back?
HOW IT WORKS
My Analytics Process
I review your current tracking setup — GA4 configuration, tag implementation, conversion events, and any existing reporting. I identify what's working, what's broken, and what's missing entirely. Most businesses have significant gaps in their tracking that mean months or years of lost data.
I define the KPIs that actually matter for your business and create a measurement plan that maps every conversion action to the right tracking setup. This includes form submissions, phone calls, chat interactions, downloads, purchases — anything that represents a lead or sale. Every metric ties back to a business outcome.
I build custom dashboards in Looker Studio that combine data from all your marketing channels into a single, real-time view. You'll see traffic trends, conversion data, keyword rankings, and revenue attribution side by side — no technical knowledge required to read and understand.
Each month, I deliver a plain-English report summarizing performance, highlighting wins, flagging issues, and recommending next steps. The dashboard is always available for real-time checks, but the monthly report is where I add context, analysis, and strategic direction based on what the numbers are telling us.
When your analytics are set up correctly, you stop guessing and start investing in what the data proves. Here's what proper analytics unlock.
Content That Converts
See which blog posts generate leads, which service pages have the highest conversion rates, and where visitors drop off — then double down on what works.
Channel ROI Clarity
Know exactly which marketing channels are profitable and which are wasting budget. Stop funding campaigns that don't convert — redirect spend to what delivers.
SEO + Data Intelligence
Keyword rankings combined with conversion tracking shows not just which keywords you rank for, but which ones drive business. Transforms SEO strategy from guesswork into a data-driven growth plan.
FAQ
Analytics Questions
I primarily work with Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console. For reporting dashboards, I use Looker Studio to build custom views that pull data from multiple sources into a single, easy-to-read dashboard.
For call tracking, I integrate platforms like CallRail or WhatConverts depending on the client's needs. All of these tools are industry-standard, well-supported, and most are free — so you're not locked into expensive proprietary platforms.
Every monthly report covers traffic trends, lead and conversion data, keyword rankings, and actionable recommendations. I don't send you a 30-page PDF full of vanity metrics.
You get a plain-English summary that answers the questions that matter: Are we getting more leads? Which pages are driving results? What should we focus on next? Each report includes a live dashboard link you can check anytime, plus a written summary with my analysis and recommendations.
Yes. I set up call tracking using dynamic number insertion, which shows a unique phone number to each website visitor. This lets us attribute phone calls back to the specific marketing channel, campaign, or keyword that drove the visitor to your site.
You'll know exactly which calls came from Google organic, paid ads, social media, or direct traffic. Call recordings and transcripts can also be enabled for lead quality analysis — so you're not just counting calls, you're measuring the quality of leads each channel produces.
Having Google Analytics installed is not the same as having analytics that work. Most small business GA4 setups are either misconfigured, missing conversion tracking entirely, or tracking the wrong events.
If you can't answer questions like "How many leads did my website generate last month?" or "Which marketing channel drives the most revenue?" then your analytics setup needs work. I audit your existing setup, fix tracking gaps, add meaningful conversion events, and build dashboards that give you the answers you actually need to make smart marketing decisions.
GET STARTED
Ready to Know What's Actually Working?
Start with a free analytics audit. I'll review your current GA4 setup, identify tracking gaps, and show you the conversion data you're missing.