SEO SERVICES
SEO That Generates Leads, Not Just Rankings
I help small and mid-sized businesses turn organic search into their most reliable lead generation channel. From technical foundations to content strategy, every move is designed to attract buyers who are ready to act.
Why Most Small Businesses Struggle with SEO
The majority of small business websites get almost zero organic traffic. Not because SEO doesn't work — but because they've been sold the wrong approach. One-off audits that gather dust. Content mills that produce thin articles nobody reads. Agencies that report on vanity metrics while leads stay flat.
SEO works when it's treated as an ongoing growth channel, not a one-time project. That's what I do — a focused plan to get more of the right people to your website and turn them into leads. If you want to understand more about how long SEO takes or what an SEO consultant actually does, I've written extensively about both.
WHAT'S INCLUDED
Comprehensive SEO Services for Growing Businesses
Every engagement is tailored to your business, but here's the full scope of what I bring to the table. Think of this as the playbook I pull from based on what your audit reveals and where the biggest opportunities lie.
Keyword Research & Strategy
I identify the exact searches your buyers use — from early research to high-intent terms. A prioritized roadmap that maps keywords to pages and tells you what content to create and in what order.
Technical SEO Services
Crawl errors, page speed, broken links, duplicate content, schema markup, indexation gaps — my technical SEO services cover the full audit and fix cycle for issues that silently kill rankings. The foundation that makes everything else work.
On-Page Optimization
Title tags, meta descriptions, headers, internal linking, and content alignment with search intent. Often where small businesses see the fastest ranking improvements from untapped potential in existing pages.
Local SEO & GBP
Google Business Profile optimization, local citations, location pages, and review strategy. The work that gets you into the Local Pack. See how Milliren reached Top 3.
Content Strategy & Production
Service pages, location pages, blog posts, and resource guides — built from keyword research and competitive gaps. Strategic content written for readers first, optimized for search second.
Link Building & Authority
Quality over quantity — earning links from relevant industry sites, local organizations, and authoritative publications. No spammy networks or PBNs. Just links Google actually rewards.
Competitive Analysis
I analyze competitor keyword profiles, content strategies, backlink sources, and technical advantages to find gaps you can exploit. Continuously monitored so your strategy evolves with the market.
Reporting & Strategy Calls
Plain-English monthly reports on rankings, traffic, and conversions — plus a strategy call to review results and adjust the plan. Integrates with your analytics setup.
HOW IT WORKS
My SEO Process: From Audit to Ongoing Growth
Every engagement follows a proven five-step process. This isn't a rigid template — it's a framework I adapt to your business, your industry, and your competitive landscape. The goal at every stage is the same: move you closer to the rankings and traffic that generate real leads.
Before anything else, I conduct a thorough audit of your website, current rankings, backlink profile, and competitive landscape. You'll receive a plain-English report that shows exactly where you stand — what's working, what's broken, and where the biggest growth opportunities are. This audit is free, and there's no obligation to move forward. It's designed to give you clarity regardless of whether we work together.
Based on the audit findings, I build a keyword map and a prioritized SEO strategy specific to your business. This includes target keywords mapped to individual pages, a content calendar, technical fixes ranked by impact, and a competitive gap analysis. You'll see the full plan before we start, and I'll walk you through the reasoning behind every recommendation. No black-box tactics.
With the strategy locked in, I start with the technical fundamentals — fixing crawlability issues, improving page speed, resolving indexation problems, implementing schema markup, and ensuring your site architecture is set up for Google to understand and rank your content. This is the unglamorous work that makes everything else possible, and it's where many SEO campaigns fail because the practitioner skips straight to content.
Once the technical foundation is solid, I move into on-page optimization and content creation. This includes rewriting title tags and meta descriptions for your highest-value pages, optimizing existing content for target keywords, and producing new pages — service pages, location pages, blog posts — that capture additional search demand. Every piece of content is designed to rank and convert.
SEO is never "done." Each month, I deliver a comprehensive report showing ranking movement, traffic trends, conversion data, and the specific work completed. We hop on a strategy call to review results and adjust the plan. As early wins compound, we expand into new keyword clusters, new content opportunities, and more aggressive competitive plays. The strategy evolves as your business grows.
REAL RESULTS
SEO Done Right Looks Like This
The Challenge
- Basic Wix website with no SEO foundation
- Minimal organic visibility in a competitive local market
- Relying entirely on word-of-mouth and paid ads
What I Did
- Custom website built from scratch
- 12 location pages targeting service areas
- Full GBP optimization & ongoing content
IDEAL CLIENTS
Who I Work With
SEO services built for small and mid-sized businesses that are serious about growth but don't need a bloated agency retainer.
Service-Area Businesses
Contractors, auto detailing, cleaning services, landscaping, HVAC, plumbing — trades that serve a local market and depend on local search for new customers.
Professional Services
Law firms, accounting practices, dental offices, and consultancies that need to rank for high-value, competitive keywords in their market.
E-Commerce & DTC Brands
Online stores that want to reduce dependence on paid ads by building a sustainable organic traffic channel that compounds over time.
B2B Companies
SaaS firms, agencies, and niche manufacturers that need to rank for industry-specific terms and generate qualified leads through content.
Not sure if SEO is the right channel? Start with a free audit — I'll tell you honestly whether it's worth the investment.
THE LONG GAME
SEO vs. Paid Ads
Paid ads stop working the moment you stop paying. SEO builds an asset that compounds. The best approach often combines both — but if you're spending $3-5K/month on ads without investing in organic, you're leaving money on the table.
Organic SEO
- Traffic compounds — results grow over time
- Builds a long-term asset you own
- Higher trust — users prefer organic results
- Cost per lead decreases over time
- Covers traditional search + AI search (AEO)
Paid Ads Only
- Traffic stops the moment you stop paying
- Renting visibility, not building it
- Ad blindness — many users skip paid results
- CPCs rise as competition increases
- No presence in AI-generated answers
FAQ
Frequently Asked SEO Questions
Most clients start seeing measurable improvements in rankings and traffic within 3-6 months. SEO is a compounding investment — the work we do in month one builds the foundation for results in months three through twelve and beyond.
Quick wins like fixing technical issues and optimizing existing pages can produce ranking movement in weeks. But sustainable lead generation through organic search typically takes a full quarter to gain real momentum. I provide monthly reporting from day one so you can track every improvement along the way. For a deeper dive, read my blog post on how long SEO takes.
No — and you should be skeptical of anyone who does. Google's algorithm considers hundreds of factors, many of which are outside any SEO consultant's control. Algorithm updates, competitor actions, and changes to search behavior all influence results in ways that can't be predicted with certainty.
What I can guarantee is a transparent, data-driven process, consistent execution, and honest reporting that shows exactly what's working and what needs adjusting. My track record speaks for itself — clients like Milliren Mobile Detailing have seen 3x traffic growth and Top 3 Local Pack rankings. But I earn those results through disciplined work, not promises.
Every retainer includes keyword research and strategy, technical SEO monitoring and fixes, on-page optimization, content creation (typically 2 pieces per month), Google Business Profile management, link building outreach, monthly rank tracking, and a 30-minute strategy call.
The exact scope is customized based on your audit findings and business goals. Retainers start at $1,250/month with a 3-month minimum, then month-to-month after that. No long-term lock-ins. You can see the full breakdown on my pricing page.
Yes. While I'm based in Chicago and have deep expertise in the Chicago SEO market, I work with small and mid-sized businesses across the United States. SEO strategy and execution are done remotely — all I need is access to your website, analytics, and Google Business Profile.
I've worked with clients in multiple states and industries. Whether you're a local service business in Texas, an e-commerce brand in New York, or a B2B company in California, the fundamentals of good SEO are the same — and I adapt my approach to your specific market and competitive landscape.
GET STARTED
Ready to Turn Organic Search Into Your Best Lead Channel?
Start with a free SEO audit. I'll review your site, your rankings, and your competitive landscape — then show you exactly where the biggest opportunities are. No obligation, no sales pitch. Just a clear picture of where you stand and what's worth pursuing.